Local businesses are sold or transferred daily. Restaurants, local shops, service companies and mid-size companies change hands every day. I have some advice. Make sure you get all the online logins and passwords before you make the transfer.
What’s up with Twitter? Ok, it was never my favorite social media, but now it can’t find its place! It’s up, it’s down, and Instagram and Snapchat easily overtook it in a relatively short time. What’s up??
What is happening to all the “Likes” on Facebook? Businesses are noticing it is getting harder and harder to gain those valuable Likes. Paid boosting, special offers, giveaways and still nothin’. Yes, absolutely, most of the miss is due to Facebook’s algorithms. But, I think it is a little bit more. As Facebook consumers, we are getting more and more savvy as to the value of what we “Like.” We have figured out we have that power. We are getting smarter about our already overloaded Facebook algorithm clogging up our feeds.
Facebook has unquestionably become the busiest Social Media platform, not only for personal use, but for businesses as well. Quite simply, if you own or manage a company, however large or small it is, you need to have a Facebook Business Page. Business pages must be regularly monitored to connect with your customers, and also updated effectively to engage new customers. It’s an essential part of marketing your business now.