What is it and why your business "may" need to use it
With over 313 million daily users, Twitter can work for you. BUT, you have to be in the right business. Twitter loves Foodies, Cars, Health, Wellness and Events. If you are a restaurant, car dealer, weight loss specialist or fitness trainer, you better be on Twitter. If you are an attorney or service company, you may not have to.
Here's why: Twitter users are the most fickle of all. If it's food, they like it, if it's pure promotion of your business, they may not. Twitter users will unfollow as quickly as they follow, how does your business keep them engaged?