Business Facebook “Likes” on the Decline? What is happening to all the “Likes” on Facebook? Businesses are noticing it is getting harder and harder to gain those valuable Likes. Paid boosting, special offers, giveaways and still nothin’. Yes, absolutely, most of the miss is due to Facebook’s algorithms. But, I think it is a little bit more. As Facebook consumers, we are getting more and more savvy as to the value of what we “Like.” We have figured out we have that power.