The Coronavirus news coverage is everywhere. You turn on your TV, open your laptop, glance at your phone and it’s there – one more event that’s been canceled due to health concerns. While your instincts might be to hunker down and ride out the storm or simply wait and see what happens in a few weeks, that could be the worst thing you do. No action is the worst action. Spooked customers can threaten your business. Now is the time to use positive marketing tactics to encourage