The Importance of Advertising – What, Where and How often
The most important step a business can do to increase their visibility is to advertise consistently. How do you choose where and isn't that expensive?
Create an advertising/marketing budget
Identify your customer and where they will see your ad
Research advertising avenue
Traditional Media (newspapers, television, radio, magazines, direct mail)
Plan and design the marketing materials
Close your eyes and keep going – you have to be in it for the long game.
Don’t run 1 ad and say “that didn’t work”. It won’t work. You just lost money. Do the research and find the right outlet for your customers. People need to see your ad often to remember it.
Don’t go off brand. Stay loyal to who you are.
Don’t ignore feedback. Listen to your audience. Are they understanding your message?
Stay consistent, stay brand focused, and understand advertising is an ongoing commitment. Successful businesses understand the need for consistent advertising. Figure out your budget and brand, close your eyes and pay the invoices.
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