Email was invented in the 1970s and it’s not going anywhere. Even with the rise of social media, email marketing continues to be a crucial part of digital marketing. Email is the most reliable and authentic way to connect with your customers. With hashtags and simple shares, it’s much easier to build a following on social media than it is to build up your email list, but the people on your email list are more engaged and invested than your social media followers. They’ve invi

Have you noticed that all the major social media platforms are starting to feel the same? No big tech company wants to be the next Myspace or AIM, but it feels like a game of survival of the fittest has become survival of the copycat until we’re eventually left with the exact same social media platform under different names. Twitter, Instagram, and Facebook all have private messaging, 24-hr long stories, and a live video feature. And they will soon be adding more. As Instagra