The most important step a business can do to increase their visibility is to advertise consistently. How do you choose where and isn't that expensive? Create an advertising/marketing budget Identify your customer and where they will see your ad Research advertising avenue Social Media Digital Marketing Traditional Media (newspapers, television, radio, magazines, direct mail) Sponsorships Plan and design the marketing materials Stay consistent Close your eyes and keep going –

by Angela Forsyth, Editor, Local Social Media Here’s the thing. Managing your personal social media and managing your business social media are two very different things. You might post pictures of your vacation on Facebook that get you hundreds of likes, and you could be a rock star on Instagram with a thousand followers, but that doesn’t necessarily mean you can sell on social media. It means you’re popular and well-liked, which is a great jumping-off point! To make money,

Facebook vs. Instagram. Which platform has more influence?

Blogging is one of the best ways to improve your marketing strategy, especially if you own a small business.

5 Good Reasons Your Business Needs a Blog By Angela Forsyth Local Social Media Writer and Editor Does my company need a blog? The short answer is: yes. We hear this question a lot; and we completely understand where it’s coming from. As a business owner, you’re already juggling multiple responsibilities. You’re managing projects and people. You’re working full time cooking/baking/manufacturing/creating/servicing/etc. There’s the behind-the-scenes work to tackle: bookkeeping,