The most important step a business can do to increase their visibility is to advertise consistently. How do you choose where and isn't that expensive? Create an advertising/marketing budget Identify your customer and where they will see your ad Research advertising avenue Social Media Digital Marketing Traditional Media (newspapers, television, radio, magazines, direct mail) Sponsorships Plan and design the marketing materials Stay consistent Close your eyes and keep going –

by Angela Forsyth, Editor, Local Social Media Here’s the thing. Managing your personal social media and managing your business social media are two very different things. You might post pictures of your vacation on Facebook that get you hundreds of likes, and you could be a rock star on Instagram with a thousand followers, but that doesn’t necessarily mean you can sell on social media. It means you’re popular and well-liked, which is a great jumping-off point! To make money,

Facebook vs. Instagram. Which platform has more influence?

Blogging is one of the best ways to improve your marketing strategy, especially if you own a small business.

5 Good Reasons Your Business Needs a Blog By Angela Forsyth Local Social Media Writer and Editor Does my company need a blog? The short answer is: yes. We hear this question a lot; and we completely understand where it’s coming from. As a business owner, you’re already juggling multiple responsibilities. You’re managing projects and people. You’re working full time cooking/baking/manufacturing/creating/servicing/etc. There’s the behind-the-scenes work to tackle: bookkeeping,

Your Social Media profile represents who you are as an individual and as a business. From personal profile pics to business cover photos, people will get a sense of who you or your business is - the good, the bad, or as some may see it, the ugly. In the news recently, people who have been “outed” for their personal opinions on social media have not only lost business; they’ve been fired, blacklisted and virally social shamed. In school, we instruct our students to be careful

Get ready to "Rev" up your social media and online marketing plans. The past few years has shown "August is the new September" for businesses and marketers. What can you do to plan out your business goals now? Many businesses depend on third and fourth quarter sales to make the year and here are some steps you can take NOW to be prepared for Fall, Back-to-School, Halloween, Thanksgiving, Christmas and more. Social Media Get consistent. Mark your calendar, create an alert on

So many social media and online marketing companies are coming out the woodwork. Who are they? Where did they come from? Do they have the ONLINE MARKETING experience you need for your business? What is their goal? Is it your goal? Is their plan to grow your business or theirs? Each business has its' own unique identity. Are they asking the right questions about your goals, and who you are trying to reach? Do they understand LOCAL MARKETING? It's not just social media anymore