Business Website Must Haves
It’s important for your business to have a presence online, both with social media but also through a personalized business website. It can be overwhelming to start a website, but focusing on the key information your website needs will help you determine how to best create it.
What Do I Need on My Website?
The most important thing to have is a clear description of who you are and what you do. Think about the who, what, when, where, and why for your business. Thinking about these questions can help you focus on what information people need to know – like what services you offer, who you serve, what your hours are, and where you’re located. Starting with this information is helpful before you build out the rest of the website.
Once you have the basics down, we recommend the following:
Include contact information so people know how to reach you and your business
Make sure the website is user-friendly. Does the navigation bar make sense? Is it easy to find all the information someone could need? Having a trusted friend test the user experience of your website can be helpful.
Make sure the website is branded in alignment with your business. You can read more about branding in our last blog post.
From there, you can add some more experiences to your website, like an internal site search bar, a newsletter sign-up, or a blog. Here is more information on why a blog is important for a business website.
Where Do I Start?
One of the best places to start is by looking at websites for the business you love or are in the same space. What have they included that is helpful for you as a customer or client? How can you bring those elements into your website? Make a note of what you like or dislike about each website, so you know what to include and what to avoid on your own.
Services like Wix and Squarespace have easy-to-use templates you can begin playing with. Starting with templates can give you the space to be creative, try new things, and explore. If you are selling products, Shopify has great online webstore templates you can work with.
If you’re overwhelmed with where to begin, our team is here to help you create the best website for your business! Reach out today to schedule a free consultation!
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