Breaking Down Apple’s New “App Tracking Transparency” Feature
Two weeks ago, Apple released an iOS update that restricts tracking from digital advertisers through a feature called “App Tracking...
Why Is Email Still Important?
Email was invented in the 1970s and it’s not going anywhere. Even with the rise of social media, email marketing continues to be a...
Why Are Social Media Platforms Copying Each Other’s Features?
Have you noticed that all the major social media platforms are starting to feel the same? No big tech company wants to be the next...
Is Social Media for Kids?
Earlier this month, an Instagram internal company post was made public revealing that the company is planning to create a platform for...
Why Instagram Saves are The New Gold
When Instagram first began, the feed was organized chronologically. When users opened the app, they would see all the content that was...
Why is Everyone Talking About “Content?”
The word “content” is everywhere – we see it in marketing plans, social media strategies, and even job descriptions. “Content Creator” is...